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Volvo Cars has acquired Polestar, the Swedish high performance car company, including the Polestar brand. Polestar will now be used as the model name for special high performance Volvos.
What is Polestar?
Think of it like this: Polestar is to Volvo what M class is to BMW. Polestar has a long standing partnership with Volvo. Since its inception in 1996, Polestar has used Volvo cars as the primary brand for their racing vehicles. With several championships under their belts, Volvo has continued being Polestars number one racing choice. Beyond its racing team, Polestar has been essential in the optimization of Volvo engines, and development of its limited edition performance models and prototypes.
Where can I get Polestar?
Don Beyer Volvo Falls Church is the only Polestar dealer in the region.
Polestar will also in future utilize Volvo’s twin engine electrification technology to develop next generation performance cars.
Volvo is the largest manufacturer of plug in hybrid cars in Europe and leader in advanced vehicle electrification technology. Volvo currently develops and manufactures some of the most powerful, most environmentally-friendly hybrid engines in the automotive industry.
Volvo and Polestar share a long history. They have been working in motor sport since 1996 and in recent years signed a cooperation agreement to jointly develop Polestar versions of Volvo cars that combine a comfortable Volvo driving experience with a very high level of power and handling.
“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars.
In 2015, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. Polestar sales are forecast to increase to between 1,000 and 1,500 cars a year in the medium term under Volvo’s ownership.
The Polestar brand is already firmly established internationally through the sale of Polestar-branded Volvos. Volvo will also benefit from the sale of aftermarket Polestar performance optimization kits for existing Volvos.
No financial details of the deal have been disclosed. Existing Polestar Performance employees will become Volvo employees.
The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed. The Polestar brand will continue to work alongside Christian Dahl.
“We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars,” said Christian Dahl.
Click here to learn more about Polestar
