This Just In…Volvo Cars Buys 100% Of Polestar

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Volvo Cars has acquired Polestar, the Swedish high performance car company, including the Polestar brand. Polestar will now be used as the model name for special high performance Volvos.

What is Polestar?

Think of it like this: Polestar is to Volvo what M class is to BMW. Polestar has a long standing partnership with Volvo. Since its inception in 1996, Polestar has used Volvo cars as the primary brand for their racing vehicles. With several championships under their belts, Volvo has continued being Polestars number one racing choice. Beyond its racing team, Polestar has been essential in the optimization of Volvo engines, and development of its limited edition performance models and prototypes.

Where can I get Polestar?

Don Beyer Volvo Falls Church is the only Polestar dealer in the region.

Polestar will also in future utilize Volvo’s twin engine electrification technology to develop next generation performance cars.

Volvo is the largest manufacturer of plug in hybrid cars in Europe and leader in advanced vehicle electrification technology. Volvo currently develops and manufactures some of the most powerful, most environmentally-friendly hybrid engines in the automotive industry.

Volvo and Polestar share a long history. They have been working in motor sport since 1996 and in recent years signed a cooperation agreement to jointly develop Polestar versions of Volvo cars that combine a comfortable Volvo driving experience with a very high level of power and handling.

“Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars.

In 2015, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. Polestar sales are forecast to increase to between 1,000 and 1,500 cars a year in the medium term under Volvo’s ownership.

The Polestar brand is already firmly established internationally through the sale of Polestar-branded Volvos. Volvo will also benefit from the sale of aftermarket Polestar performance optimization kits for existing Volvos.

No financial details of the deal have been disclosed. Existing Polestar Performance employees will become Volvo employees.

The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed. The Polestar brand will continue to work alongside Christian Dahl.

“We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars,” said Christian Dahl.

Click here to learn more about Polestar



Meet George Jetson, His Boy Elroy…


Volvo Cars redefines luxury yet again as it designs the ultimate family car, designed around the best example of human innovation there is, a child.

56 years ago, Volvo Car’s,  Nils Bohlin introduced the three-point safety belt, literally changing the world and driving safety standards for drivers of every make and model on the road. Will Volvo change the rules of the road for parents worldwide next?

“We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience,”- Tisha Johnson, Chief Designer of Interiors at Volvo Cars Concept and Monitoring Centre.

“Firework of ideas and new possibilities”

Don Beyer Volvo couldn’t agree more with Thomas Ingenlath, Senior Vice President of Design Volvo Car Group. The possibilities are endless in having the ability to customize the vital space available next to the driver. Volvo’s XC90 Excellence Lounge Console which debuted this Spring at the Shanghai Auto Show replaces the front passenger seat, presenting endlessly innovative methods of utilizing the newly restored space.

The theory behind the lounge console concept is to provide room for consumers to customize their vehicle to embody their lifestyle by providing extended aspects of storage and comfort in the security of your most frequently used items. The Lounge Console concept derives from ethnographic research conducted by Volvo Cars in an effort to truly relate and respond to the unmet and unexpressed needs of consumers with high-profile lifestyles. Since 1927, the Swedish manufacturer’s heritage has revolved around three core values of safety, quality and environment. The manufacturers dedication to progression of driving experience continues on at an accelerated pace.

“To be the world’s most progressive and desired premium car brand. And we believe our global success will be driven by making life less complicated for people, while strengthening our commitment to safety, quality and the environment.”

A Press Release from Volvo Cars Global Newsroom released earlier this month, confirms our suspicions that Volvo is taking human innovation to an entirely level.

Following the Shanghai Auto Show, Volvo Cars owner, Li Shufu reviewed the XC90 Excellence Lounge Console and enlisted the Volvo design team to determine the best use of space for such a location for consumers.

How would the Jetson family store their precious cargo?

Volvo’s Excellence Child Seat Concept.

Volvo’s research pays off for parents. As Volvo Cars stated, due to the lack of muscular strength in the necks of small children and the disproportionate head size in relation to their bodies, vehicle seating for small children calls for special structure and requires children to be rearward facing for as long as possible up to the age of 3 or 4. The Excellence Child Safety Seat ConceptThis concept will result in a parent or caregiver being able to maintain eye contact with their child from the rear seat and having the ability to even keep a bottle warm during transportation in Volvo’s warming cup holders. Volvo further acknowledges the day’s in’s and out’s for parents traveling and how a vehicle concept of this nature can instantly provide you with something you cannot purchase, more time. Time to actually spend and focus on your child, literally all from the seat of your Volvo.  Volvo’s dedicated attention to detail is illuminated through the Excellence Child Seat Concept, agreeing with parents around the world that more often than not, your precious cargo comes with baggage of their own.

Essentials for most small children often greatly exceed the amount of personal items needed by a parent themselves. Volvo is one step ahead of parents with their concept, providing parents with further space optimization in addition to the child swivel seat with space for your child’s “accessories”. Having storage in a vehicle designed for parents to customize towards their lifestyles leads Volvo to creating extra nooks and crannies for that extra baggage of diapers, blankets, and even leaving enough room for a tote (or diaper) bag under the dashboard. Tisha Johnson, Chief Designer Interiors for Volvo Cars Concept and Monitoring Centre elaborated further on the Volvo’s design direction saying,

“We have been investigating the nature of progressive luxury for some time and we see a direct connection between luxury and emotional wellbeing. So we have taken the next step in redefining how the interior of a car can be used to suit our customers’ needs. We have always placed a great deal of importance on child safety, but this takes things to the next level,” concluded Tisha Johnson.

Parents around the world rejoice, Volvo is listening and responding with the next level of vehicle luxuries.

We think the Jetson family, his boy Elroy, daughter Judy and Jane, his wife, would purchase a Volvo.

What’s next from Volvo Cars you ask? Subscribe and stay tuned as Volvo Cars redefines the driving experience never compromising elegance and style. Or accelerate your driving experience today with Don Beyer Volvo’s Sign & Drive event!

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Don Beyer Volvo’s Idea of Luxury – The All New Volvo XC90 Roadshow Events

Last month, we held the Don Beyer Volvo All-New XC90 Roadshow events in our showrooms to celebrate the arrival of one of the most anticipated models to hit the road, the All-New 2016 Volvo XC90! We invited hundreds of local Washingtonians to join us in welcoming the most luxurious SUV to the Washington D.C. metropolitan roads!



During the two-hour event, the 2016 Volvo XC90 was test driven by potential consumers with Product Specialists from Volvo Cars. Having the ability to test drive the most technologically advanced vehicle with a specialist from the vehicle’s manufacturer was a treat for all the senses!  Truth be told, I tracked the first customer XC90 coming off the vessel at the Port of Baltimore! After twelve years in production, the release of the All-New 2016 Volvo XC90 paves the way for Volvo’s future and the car industry as an entirety. A manufacturer with a vision for the year 2020 that promises no driver or passenger will die behind the wheel of a Volvo.   The same manufacturer that invented the three-point safety belt, literally changing the world by saving an estimated one million lives since 1959. Needless to say, the vehicle’s arrival was kind of a big deal!  I was one of the lucky first Washingtonian’s to indulge in the feeling of the XC90’s smooth diamond-cut  stop/start button as I powered on the super and turbocharged groundbreaking engine of the first Don Beyer Volvo 2016 Volvo XC90! I felt the warm sun on my skin under the widest glass, panoramic roof Volvo has ever manufactured, listened to Maroon 5’s Sugar through the Bowers and Wilkins Premium Sound system in the Studio room mode (1 of 3 available “Room Transformation” modes!). But I must admit that I was taken to an entirely new level of driving experience when I test drove the XC90 again during our Roadshow!  There are almost countless amenities that the All-New Volvo XC90 brings to your driving experience, proving very difficult for our Roadshow guests and staff to share just one of their favorite XC90 features. The All-New 2016 Volvo XC90 was built to be experienced and beats the same heart as the first Volvo ever manufactured, the 1927 Volvo OV4, to be designed around you. The All-New 2016 Volvo XC90, is our idea of luxury.


XC90+Web_0005_Screen+Shot+2014-10-26+at+1LOVE AT FIRST SEAT. What initially drew me into the All-New Volvo XC90 was the Scandinavian vibe of the XC90. The details of the XC90 represents the veracity of perfection. The XC90 is executed to be uniquely centered around the driver by intertwining the luxurious control features intricately into the Swedish craftsman shift and driving experience so flawlessly that you can’t help but instantly feel at home behind the wheel. It doesn’t hurt that the All-New Volvo includes a glove box that can cool your contents with just a touch! Oh and let’s not forget about XC90’s seats and the instant WiFi hotspot capability and simple iPad like console.All of our Roadshow guests agree that experience and convenience are everything in the newly redesigned XC90. Volvo Cars has mastered the art of  excelling advanced technology in vehicle manufacturing.


The experience begins with the XC90’s stunning next generation keyfob, covered in font Nappa leather, which welcomes you with automatic approach lighting that activates upon unlocking the car.  Before you even get comfy in the most luxurious and customized memory foam seats in the automotive industry, you have the option to cool off the car by lowering all the windows with one push or should your hands be full, just give your foot a shake under the left side of the bumper and the tailgate automatically breezes open for you.

Being the proud owner of a 2003 Volvo V70 (with seats that conform like a dream!) I couldn’t wait to get behind the wheel to enjoy Volvo’s advanced legendary seats. The seats in XC90 are revolutionary and not just in comparison to my twelve-year-old wagon! The XC90’s seats offer even greater comfort and better functionality than ever before while still embracing Volvo’s traditional dedication to detail and safety. The seat movement capabilities have a larger range for adjustment horizontally and a greater angle adjustment for the front end of the driver’s side seat cushion to appeal to taller occupants.  The safety belt itself is the most visible reminder of all Volvo dedication to safety, with an engraved message of “Since 1959″ on each of the front seat belts.  The visual representation reassuring me instantly of Volvo’s heritage and pioneer status of the three-point safety belt, established in 1959. Recently Updated3

Being gadget crazed, I was instantly intrigued by the center console.  Preparing myself to dive in and figure out this beast of system,  I hesitantly  grazed my finger over the sleek and elegant 9 inch control panel, to be met with the distinct simplicity and responsiveness of Apple’s iPad interface. The interface actually felt somehow even simpler than iPad, with much less of a need for scrolling due to the XC90’s ability to use vertical or portrait format.  The Light Control Film that covers the impressively large display encompasses an anti-reflective coating on the screen, making glare and reflection completely at bay even with clear sunny bright skies.  What really differentiates Volvo from the competition in technological advances is the arrangement and organization of information presented to the driver.  Everything you need to know about your driving experience (and the XC90 itself), housed all in one central location, removing the need for a separate external control device to access information.

don+beyer+volvo+alexandria+xc90+roadshowAfter RoadShow I knew I was not alone in my excitement for this vehicle’s launch. I have seen my fair share of new models released over the years, but being able to witness the reaction of Volvo enthusiasts who attended our RoadShow event was an unforgettable experience. Concluding the RoadShow with sumptuous hors-d’oeuvres, wine and music from the band, we  gathered around the All-New XC90 to discuss our favorite features. Many potential consumers were attracted Volvo’s new T8 Twin-Engine, that combines the supercharged & turbocharged Drive-E engine with a powerful electrical motor that delivers an exhilarating driving experience while simultaneously minimizes the impact driving can have on our environment. With three distinct driving modes, Pure Electric, Hybrid, and Power,  the versatility of choosing a driving mode that fits a driver’s current performance mood intrigued many of our test drivers to get behind the wheel. Perhaps it is the pure Swedish crystal gear shifter made by Orrefors that entrances drivers in the capabilities of the vehicle they’re driving, but many become seduced by the XC90’s performance capabilities, never having to compromise high-performance for the benefits of a  smooth and environmentally beneficial smart plug-in-hybrid electric city car that seats 7! Others were fascinated by the advanced technology that comes packed in the XC90, encountering a driving experience unlike ever before. The Heads Up display embodies Volvo Cars invested interest in designing their vehicles around their drivers. The option to have a heads-up display in front of the driver means never having to take your eyes off the road to be conscious of your surroundings and your driving habits, keeping you safe and secure, one of the many features in the XC90 that can only be thoroughly understood, by experiencing the XC90 for yourself.
PhotoEditor_1436297461630While the RoadShow may be over, we invite you to come see for yourself why the XC90 is Don Beyer Volvo’s idea of luxury. So bring the family along and fill all of the 7-seats. The XC90 has a hidden treasure for drivers and passengers of all ages. Thanks to Vice President of ‘Vehicle Line 90’, Dennis Nobelius, at Volvo Cars, who didn’t originally care for the finished hidden side of storage compartments, you can send your children on a search for the hidden spiders located throughout the XC90’s reinforced plastic-the XC90 is designed around people in every way possible..


The All-New 2016 Volvo XC90, luxury designed you.

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A special thank you to all of the Volvo enthusiasts who joined us for our XC90 RoadShow event and to our Volvo Cars representatives who joined us the evening of the RoadShow: Jennifer Wilson, our Volvo Cars Corporate Sales Manager,  Bruce Harroun, our Volvo Cars Service Manager, XC90 Product Specialists, Dillon Ruczko and Martin Apolinar.


Cross Sides and Save Money

July 7th, 2015

Did you know…

that on this date in 1780, Major general Benedict Arnold communicated in secret to British General Sir Henry Clinton  that his appointment to the command of West Point was assured and that he might even provide a “drawing of the works … by which you might take [West Point] without loss”.  This plot to turn over the fortified site to the British was eventually revealed in time and showed Benedict Arnold to be…a Benedict Arnold.


As we Americans celebrate our independence this month, please feel free to cross sides and profit!  You can get an additional $2,000 off of our low ClearPrice on any new Volvo S60* in-stock if you currently own an Acura, Audi, BMW, Cadillac, Infiniti, Lexus, Lincoln, Mercedes, Ford, Honda, Mercury, Nissan, Saab, Subaru, Toyota, or Volkswagen!  Come in and see what you are missing by not driving a Volvo S60, where efficiency and luxury combine in a Swedish package.  As with any offer, conditions apply but you can ask your Don Beyer Volvo Sales Consultant for details.  In Don we trust.


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What You Probably Don’t Know about the 2016 XC90


Who wouldn’t want to drive the latest luxury SUV that The Washington Post dubs as a “fairy god Volvo”? For starters, the car basically has a brain. You can purposely drive poorly and the XC90 will accelerate and brake by itself. The car isn’t only smart, but also polite. It will emit gentle vibrations to remind you to use your turn signal when you change lanes. It can even parallel park by itself. Now if that’s not magical, I don’t know what is.

“The 2016 XC90 is a big toy”

Kids and young people are especially entranced by the iPad dashboard. But there’s something for everyone — Eco-mode for the environmentally concerned, comfort for the luxury crowd and dynamic for the sports car driver. Princeton professor Alain Kornhauser, author of the Smart Driving Cars blog predicts that “People are going to knock the door down for them”. And we can’t blame them, there isn’t another car that can compare to the new XC90.

Read the WHOLE article at the Washington Post

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Beyer Auto Diaper Drive Reaches 10,000 Diapers!


Beyer Auto is proud to announce that in April and May of 2015, our wonderful customers and staff donated over 10,000 diapers to NVFS (Northern Virginia Family Service). This is our single biggest diaper donation to date. We are so grateful for the support from our Beyer Auto family and customers. These diapers are already in the hands of the neediest families in our area.

Our service special continues to march on. Bring in a pack of new un-opened diapers (minimum of 24 count) and receive a 15% discount on any service or repair. Just bring in the diapers at the time of service and you will save up to $150!

Join the power of giving. Help us help our community. Thanks for your support!

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Drivers, start your Volvo Polestar engines…

Developed from 17 years of motorsport experience, the Volvo S60 and V60 Polestar return to Don Beyer Volvo of Falls Church, your only exclusive Volvo Polestar dealer in Virginia. These cars feature a 345hp T6 engine, making the 0-60 mph sprint in just 4.7 seconds (4.8 seconds for the V60). In addition, there is an extensively re-tuned chassis providing all the right ingredients for a true driver’s car for all roads, all conditions and all year around.

This is a car that has been engineered to be equally at home in the arctic tundra of Sweden or the raceway in Richmond. It is a car that is undeniably a Volvo, though a Volvo that is faster than any ever built as a production car. It is also a car that you can feel safe driving with your family buckled into, even while taking that turn a little faster than normal. Below are some of the features that make this car a unique addition to any fine car collection or a great daily driver to make the commute go more smoothly…and quicker.


Upgrades include modifications made to increase rigidity of the chassis to cater for the 80 percent stiffer springs relative to the standard S60 R-Design. These changes combined with the tailored high-performance Öhlins shock absorbers and 20-inch Polestar wheels results in a precise yet comfortable driving experience.


The braking system has undergone substantial modifications. Most visible are the 371mm ventilated front discs and six-piston Brembo calipers, guaranteeing the highest level of braking performance for any Volvo and most any performance car.


To reflect the increased performance of the S/V60 Polestar, positive aerodynamic effects have been achieved through subtle yet efficient modifications based on data from tests in the Volvo Cars wind tunnel. These changes are visible with the front splitters, optimizing the airflow underneath the car, as well as a new rear spoiler and diffuser, increasing downward force on the rear wheels.


The six-cylinder turbo-charged T6 engine has undergone extensive tuning with a new twin-scroll turbo and intercooler to produce 345 HP at 5250 rpm and 369 lbs.-ft. of torque at 3000 rpm. The engine breathes and growls through an active 2.5” stainless steel exhaust system, making for a throaty engine note.


The six-speed automatic gearbox features a new paddle shift system that together with the Polestar developed Haldex four-wheel drive system takes the car from 0-60 mph only 4.7 seconds and to a governed top speed of 155mph. The gearbox as well as the all-wheel drive system and traction control system have been recalibrated in order to provide an active driving experience and maximum grip in all situations.

There are only two more S60 Polestars and V60 Polestars for model year 2016 that haven’t yet been purchased on their way to our Falls Church showroom. This is a very limited production car and most have been presold before they even arrive. Are you ready to live life at full speed…safely?

It’s Electric! The First Volvo Hybrid is Coming Soon!

The XC90 T6 has yet to arrive in our showroom and Volvo is already announcing the debut of what will be the most exciting hybrid vehicle offered, the all-new Volvo XC90 T8.  This will be the only seven passenger plug-in vehicle on the market when it is released later this year.  It has all of the ground breaking standard technology on the T6 model plus the ability to run the vehicle in three distinct modes of operation.

It is a default “hybrid” alternating between the gas driven Drive-E engine and the new electric motor on the rear axle.  It is also able to be driven as a “pure electric” car without engaging the gas engine at all.  With the high-voltage battery fully charged, it will have an estimated range of 17 miles using just electricity with zero emissions.

If you thought that was exciting, wait until you drive the T8 in the “power mode.”  What has made our humble all-electric competition become the aspiration vehicles they are today from the enviro-boxes of the past is the realization that electric motors are more about performance than economy.  Off the line, you have instant torque curve and superior response from the rear-wheel driven electric power plant while the combustion engine gets up to speed.   This combination of two power plants gives you the benefits of large displacement engine performance without the inefficiency.

Now that you understand more about the plug-in hybrid, let me plug the plug!  This is another world’s first in automotive technology: a dual voltage (110v/220v) charging cable!  You can plug in anywhere, not just at a special charging station.  Edison and Tesla would approve.

You get all the benefits of electrification without any of the negatives, those being loss of cabin space, loss of versatility, and the need to be tethered within range of a charging station as in our competition.

If you are looking to experience what the all-new XC90 has to offer, you will be able to do so this Spring at Don Beyer Volvo.  Slide in today to learn more.

Volvo Out to Save the Cyclists


Here at Don Beyer Volvo, we know that our customers are not only interested in the luxury and safety and style of our Volvo vehicles, but in the safety of others. Many of them live an active lifestyle, including cycling. They want to be safe when doing that, too, and Volvo has a solution.

It is called LifePaint, and it is used for bikes and bike riders. They can spray it on them, their bikes, backpacks, and helmets, and you won’t see it during the day, but at night, it lights up to act as reflective gear, and that will ensure drivers see you when both are sharing the road.

It is another way Volvo is always innovating, and proving it isn’t always about the cars they make, when they say they have a goal of an accident-free society.

If you’d like to learn more about our new Volvos vehicles here in, stop in and see us and we’d be happy to answer any questions you might have, and arrange test drives.

Introducing Clear Price – Part of the new Beyer Experience.

transparent pricing

Clear Price is a transparent, hassle free experience. We will walk you through, step by step. This is the way car buying process SHOULD be:

  • Helping you find the perfect car for your needs and budget
  • Test driving as many cars as you like
  • Giving you a fair and understandable appraisal of your trade-in vehicle
  • Discussing financing and leasing options with you, explaining the benefits of each
  • Providing service departments that focus on customer satisfaction, so you feel welcome here long after you purchase your car

We don’t inflate prices by adding pinstripes, window tint, and door edge guards to every car. If you want to add those items, we can certainly do that, but we promise not to charge you an additional $900, like some dealers.

We don’t load our offers with discounts for which you may not qualify. We don’t assume you qualify for EVERY possible manufacturer incentive when we quote you a price (we realize not everyone is a college student, in the military, and already owns a Volvo). Our pricing is truly transparent.



Falls Church


America's Favorite Volvo Dealer